Yellow Diamond – Brand association loved by little consumers (kids)

How the organized packaged food player Prataap Snacks is fast penetrating in the minds of young happy consumers. The company has really played well the brand associations with Salman Khan, catchy tag lines for happy consumers. Management has well targeted youth with catchy product names like chulbule and allured children with magic toys in sachets sold which they buy just for the toys.

See a snapshot view on the company and different fundamental parameters which are very interesting to go through.

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