I had written 2 weeks back, about how subscription is changing the way corporates are serving customers and businesses are transforming their models to adopt. The advent of cloud has galvanized this transformation. I delved deep into Zuora and it’s management led by Tein Tzuo are shaping their company to enable firms to adopt to subscription economy. In fact they have published a great book called “Subscribed”.

Today my conviction is more cemented when I saw Barrons cover on subscription as the next thing. It’s a good read and would recommend going through this magazine to understand more about subscription!